Definition
Title
Your app’s name on Google Play — up to 30 characters and the strongest text signal for search.
What is Title?
The title appears everywhere your app is shown. It’s limited to 30 characters and must follow the metadata policy (no ranking or promotional claims, emoji or ALL CAPS except brand names).
Why it matters for ASO
It carries the most weight for search relevance and is the first text people read.
How to improve it
- Combine your brand with your main keyword phrase.
- Use all 30 characters only if they add meaning.
- Change it rarely and measure each change.
Related terms
Short description
The 80-character summary near the top of a Google Play listing — indexed for search and widely read.
Metadata policy
Google Play’s rules for titles, icons, developer names and descriptions.
Keyword ranking
Your app’s position in Google Play search results for a specific keyword, country and language.