ASODrift
ASO Academy

Learn Google Play ASO, step by step.

A free course built from 37 practical guides — from your first keyword to localization, A/B tests and AI. About 6 hours of reading, in order, with the official Google Play specs.

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03

Listing text

Title, short description and long description that rank and convert.

Intermediate
  1. 3.1Google Play app title optimization: how to use your 30 charactersYour title is the strongest text signal on Google Play and the first thing people read. Formulas, real-world style examples, the metadata policy rules, a step-by-step process and the mistakes to avoid.
  2. 3.2Play Store short description: 80-character limit, formula and 20 examplesThe short description is the most-read text on your Google Play page and a strong ranking signal. The rules, a simple formula, 20 examples by category, how to test it and the mistakes to avoid.
  3. 3.3How to write a Google Play long description that ranks (free template)Google Play indexes your 4,000-character description — and AI features like Ask Play read it. A proven structure, a copy-paste template, keyword placement rules, formatting tips and a full example.
  4. 3.4One short-description change moved a keyword from #31 to #11A small case study from a meditation app, with the rank chart to prove it.
06

Growth & scale

Launches, localization, custom listings, seasonal campaigns and outside traffic.

Advanced
  1. 6.1Google Play app launch checklist 2026: testing rules, ASO and the first 30 daysEverything to do before, during and after launching an Android app: the closed-testing requirement for new personal accounts (12 testers, 14 days), store listing assets, policy basics, launch-week actions and a 30-day ASO plan.
  2. 6.2Google Play localization: how to rank in more countriesLocalized listings are one of the highest-return ASO moves. How to choose markets, what to localize, per-market keyword research, using Gemini translation in Play Console responsibly, custom listings by country, and how to measure the impact.
  3. 6.3Google Play custom store listings for search keywords: a practical guidePlay Console lets you show a tailored listing to people who search specific keywords — up to 500 per listing. How it works, which keywords to choose, and how to measure it.
  4. 6.4Seasonal ASO calendar 2026–27: festivals and events to plan your Play Store offersA month-by-month calendar of festivals and shopping events from October 2026 to September 2027 — Diwali, Christmas, Lunar New Year, Ramadan and Eid, Holi, Easter and more — with which apps each suits and a 3-week campaign plan.
  5. 6.5How to increase app downloads on the Play Store organically (2026 checklist)Stalled installs usually come down to three problems: people can’t find you, your listing doesn’t convince them, or they leave and review you badly. A diagnosis method and a 40-point checklist for each.
07

Strategy, measurement & reporting

KPIs, competitor analysis, quick wins, audits, categories, games, paid vs organic and client-ready reports.

Advanced
  1. 7.1ASO KPIs: the 10 metrics that show whether your Google Play ASO is workingWhich numbers to watch, where to find each one, what “good” looks like and how often to check. A practical measurement framework for visibility, conversion and quality — with a weekly and monthly routine.
  2. 7.2ASO quick wins: how to find and push “striking distance” keywordsKeywords sitting at #4–20 are your fastest route to more installs. How to find them, why they’re close, exactly which listing changes push them into the top 3 or top 10, and how to protect keywords that are slipping.
  3. 7.3ASO competitor analysis for Google Play: a step-by-step frameworkHow to pick the right competitors, compare keywords and share of voice, dissect their listings and visuals, learn from their reviews — and turn it into a prioritised action list without copying anyone.
  4. 7.4The complete Google Play ASO audit checklist (40 checks)A practical audit you can run on any Google Play listing in an hour: title, descriptions, graphics, ratings, quality, localization and tracking — with what to fix first.
  5. 7.5Google Play categories and tags: how to choose them for better discoveryHow categories and tags work on Google Play, how to pick the right category when your app fits two, how many tags you can add and how to choose them, and when changing category is worth it.
  6. 7.6ASO for mobile games on Google Play: what’s different and what worksGame ASO relies more on visuals, video and genre keywords than app ASO. How players search, how to write game titles and descriptions, gameplay-first screenshots and video, events and pre-registration.
  7. 7.7Google Ads App campaigns vs ASO: how paid and organic work togetherWhat App campaigns are, where the ads appear, why your store listing affects paid results, how to avoid misreading organic performance while ads run, and a simple plan for small budgets.
  8. 7.8How to build a monthly ASO report (with a ready-to-use template)What to include in an ASO report for your team, investors or clients: an executive summary, visibility, keyword movement, conversion, competitors and next steps — and the mistakes that make reports useless.

Practise on your own app.

Track the keywords from each lesson, run the free listing audit and see what your changes do — free for 1 app and 5 keywords.

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