Google Play feature graphic: size (1024×500), rules and best practices
What the feature graphic is for in 2026, the exact specification, where Google Play shows it, how it gets cropped, design rules and examples of good and bad graphics.
Key takeaways
- 1024 × 500 px, JPEG or 24-bit PNG with no transparency (no alpha).
- Required before your promo video can be shown on the listing.
- Used in featuring and recommendation placements, where it may be cropped and overlaid with a play button.
- Keep the important content in the centre and the message short.
The feature graphic is the wide banner associated with your listing. It’s easy to treat as an afterthought, but it’s required for your promo video to appear, and Google Play uses it in featuring and recommendation formats. A careless graphic can make an otherwise strong listing look amateur in exactly the placements that bring the most visibility.
The specification
| Property | Requirement |
|---|---|
| Dimensions | 1024 × 500 pixels |
| Format | JPEG or 24-bit PNG |
| Transparency | Not allowed (no alpha channel) |
| Promo video | A feature graphic is required before a promo video is shown |
Where it appears and how it’s cropped
Google Play may show the feature graphic in editorial and recommendation placements and on the listing, and it can be displayed at different aspect ratios on different devices. When you have a promo video, a play button may be overlaid in the centre. Design with a generous safe area.
- Keep logos and any text inside the central area, away from the edges.
- Leave the very centre clean if you have a promo video, so the play button doesn’t cover your message.
- Avoid tiny details that disappear at small sizes.
Design best practices
- One message, maximum: a short benefit or just your brand — not a paragraph.
- Show the product: a stylised device or a key screen communicates more than abstract art.
- Use your brand colours so the graphic, icon and screenshots feel like one family.
- Make it readable on small phones — test it at a reduced size.
- Localize any text for your important markets.
- Keep key content centred.
- Use strong contrast.
- Match your icon and screenshot style.
- Use transparency (it will be rejected).
- Cram in several claims.
- Include ranking or price claims like “#1” or “Free”.
+Is the feature graphic required?
You need one before your promo video can be shown, and it’s used in several placements, so every app should upload a good one.
+Can the feature graphic contain text?
Yes, but keep it short, large and localized. Remember it may be cropped and shown small.
+What format should I use?
JPEG or 24-bit PNG without transparency, at 1024 × 500 pixels.
Sources
Specifications and figures are as published by Google and the listed sources at the time of writing; check Play Console for the latest.
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