Definition
Short description
The 80-character summary near the top of a Google Play listing — indexed for search and widely read.
What is Short description?
The short description is limited to 80 characters and appears prominently on your listing. It’s indexed for search and subject to the metadata policy.
Why it matters for ASO
It’s often the only text a visitor reads, so it affects both ranking and conversion.
How to improve it
- Lead with what the app does using a keyword.
- Name the audience or key benefit.
- Add one differentiator.
- Avoid “best”, “#1”, “free” and emoji.