Definition
Long description
The main description on a Google Play listing — up to 4,000 characters and indexed for search.
What is Long description?
The long (full) description explains your app in detail. Unlike Apple’s App Store, Google Play indexes it for search, and AI features like Ask Play read it.
Why it matters for ASO
It’s both a ranking asset and a sales page: natural keyword use helps relevance, clear structure helps people decide.
How to improve it
- Open with the job, audience and main keyword.
- Use benefit bullets and short themed sections.
- Answer practical questions (price, offline, languages).
- Avoid keyword lists.
Related terms
Short description
The 80-character summary near the top of a Google Play listing — indexed for search and widely read.
Keyword density
How often a keyword appears relative to the total length of your listing text.
Ask Play
Google Play’s Gemini-powered feature that answers users’ questions about an app on its listing.