Definition
Localization
Adapting your listing (and ideally your app) for another language and market.
What is Localization?
Localization means translating and adapting your title, descriptions, screenshots and keywords for each language. Google Play supports listings in more than 75 languages and dialects, and Play Console can pre-fill translations with Gemini for your review.
Why it matters for ASO
Rankings are per country and language. People search in their own language, so a localized listing can open markets where competition is weaker.
How to improve it
- Start with countries that already send traffic.
- Research keywords natively in each language.
- Localize screenshot captions.
- Have native speakers review AI translations.
Related terms
Custom store listing
An alternative version of your Google Play listing shown to a specific audience, such as a country or people searching certain keywords.
Keyword ranking
Your app’s position in Google Play search results for a specific keyword, country and language.
Conversion rate (CVR)
The percentage of store listing visitors who install your app.