Definition
Conversion rate (CVR)
The percentage of store listing visitors who install your app.
What is Conversion rate?
Store listing conversion rate is installs divided by store listing visitors. Play Console reports it by traffic source and country. It measures how persuasive your listing is once someone has found it.
Why it matters for ASO
Conversion multiplies everything else: doubling conversion doubles installs from the same visibility, and more installs can strengthen engagement signals that support rankings.
How to improve it
- Make screenshot one a clear benefit headline.
- Write a specific short description.
- Simplify the icon.
- Improve your rating by fixing top complaints.
- A/B test with store listing experiments.
How to measure it
Play Console store performance, by source and country. Compare like with like — search traffic converts differently from ad traffic.
Example
If 1,000 people visit your listing and 250 install, your conversion rate is 25%.
Related terms
A/B testing
Showing different versions of a listing element to different visitors to find out which converts better.
Screenshots
Up to 8 images per device type showing your app on the Google Play listing.
Short description
The 80-character summary near the top of a Google Play listing — indexed for search and widely read.