Definition
Custom store listing
An alternative version of your Google Play listing shown to a specific audience, such as a country or people searching certain keywords.
What is Custom store listing?
Custom store listings let you show different titles, descriptions and graphics to specific audiences. Most developers can create up to 50 per app. Audiences can include countries, pre-registration users and — with keyword targeting — people who search specific keywords (up to 500 keywords per listing, each up to 80 characters).
Why it matters for ASO
One listing can’t speak perfectly to every audience. A listing that matches what someone just searched converts better.
How to improve it
- Group keywords you already rank for into themes.
- Create one custom listing per theme with matching text and a tailored first screenshot.
- Target countries where messaging needs to differ.
- Compare conversion per listing in Play Console.