Definition
Keyword ranking
Your app’s position in Google Play search results for a specific keyword, country and language.
What is Keyword ranking?
A keyword ranking is where your app appears when someone searches a phrase — #1, #14, or not in the top 100. Rankings are calculated per country and language and can be personalised for signed-in users, so they’re best measured consistently from a neutral view.
Why it matters for ASO
Most taps go to the first few results, so small moves near the top make a big difference to installs. Play Console doesn’t show positions, only search terms.
How to improve it
- Track 10–20 keywords daily per country.
- Read weekly trends, not single days.
- Annotate listing changes and releases.