Definition
Found rate
In ASODrift, the share of checks in which your app appeared in the top 100 for a keyword.
What is Found rate?
Found rate is an ASODrift metric: out of the checks in a period, how many found your app within the top 100 results for a keyword in a country. A 100% found rate means you always appear; 10% means you rarely do.
Why it matters for ASO
It’s a quick read on whether a keyword is realistic. Keywords with a low found rate after a month of optimisation are usually too competitive or not relevant enough.
How to improve it
- Review found rate monthly.
- Replace keywords with a very low found rate.
- Reinforce keywords with a rising found rate in your title or short description.
Related terms
Keyword ranking
Your app’s position in Google Play search results for a specific keyword, country and language.
Keyword difficulty
An estimate of how hard it is to reach the top results for a keyword.
Long-tail keyword
A longer, more specific search phrase — lower volume, less competition and higher intent.