Definition
Search terms report
Play Console data on the search queries that led people to your listing and to installs.
What is Search terms report?
Play Console lists the search terms that brought visitors and installs, with conversion. It shows which searches work for you — but not your ranking position for them.
Why it matters for ASO
It’s the best free source of proven keywords, and it reveals searches where people visit but don’t install.
How to improve it
- Protect high-converting terms in your title or short description.
- Investigate terms with many visitors but low conversion.
- Add unexpected terms to your keyword research.