Definition
Keyword density
How often a keyword appears relative to the total length of your listing text.
What is Keyword density?
Keyword density is the number of times a keyword appears divided by the number of words in the text. Google doesn’t publish an ideal density for Google Play.
Why it matters for ASO
Natural use of important phrases helps relevance, but repetition beyond natural language can be treated as keyword stuffing and reads badly to people and AI summaries.
How to improve it
- Use important keywords naturally a few times with variations.
- Read your description aloud — if it sounds repetitive, it is.
- Check coverage and repetition with a listing checker.