Definition
Ask Play
Google Play’s Gemini-powered feature that answers users’ questions about an app on its listing.
What is Ask Play?
Announced at Google I/O 2026, Ask Play lets people ask natural-language questions about an app — such as whether it works offline or has a free plan — and get AI-generated answers on the listing, including follow-up questions. Ask Play Highlights also summarises complex searches.
Why it matters for ASO
It changes who reads your listing first: an AI summarises your text before a person decides. Vague or outdated descriptions produce vague answers; clear, factual listings produce helpful ones.
How to improve it
- State practical facts plainly in your description: price, offline support, languages, account requirements.
- Keep your listing and website consistent.
- Update your description when features change.