Definition
Visibility
How often your app is shown to users across search, browse and recommendations.
What is Visibility?
Visibility is how many times Google Play shows your app. It depends on keyword rankings, quality, engagement and editorial or recommendation placements. Play Console added a Reach metric in 2026 to help describe it.
Why it matters for ASO
Conversion can only work on the visitors your visibility brings. Drops in visibility usually show up in keyword rankings before total installs.
How to improve it
- Track keyword rankings daily.
- Keep Android vitals healthy.
- Localize for important markets.
Related terms
Keyword ranking
Your app’s position in Google Play search results for a specific keyword, country and language.
Share of voice
The share of total visibility on a set of keywords held by each app — who owns the searches you care about.
Android vitals
Google Play’s technical-quality metrics, such as crash and ANR rates, which can affect how visible your app is.