Definition
Top charts
Category rankings on Google Play that reflect overall momentum rather than a specific search.
What is Top charts?
Top charts rank apps within a category and country (for example Top free in Health & Fitness), largely reflecting recent install and engagement momentum.
Why it matters for ASO
Charts bring visibility but are hard to reach without significant install volume. For most small apps, keyword rankings matter more.
How to improve it
- Focus on keyword rankings first.
- Treat chart position as a secondary momentum signal.
- Coordinate launches and campaigns if you’re aiming for charts.
Related terms
Keyword ranking
Your app’s position in Google Play search results for a specific keyword, country and language.
Visibility
How often your app is shown to users across search, browse and recommendations.
Organic installs
Installs that come without paid advertising — from search, browsing, recommendations and word of mouth.