ASO glossary
Definition

Promo video

A YouTube video shown at the start of your listing’s media gallery.

What is Promo video?

You add a promo video by entering one direct YouTube URL in Play Console. The video must be public or unlisted, embeddable, not age-restricted and without ads, and a feature graphic is required for it to show.

Why it matters for ASO

For visual apps and games, a short video can explain the experience faster than screenshots.

How to improve it

  1. Show the real app in the first seconds.
  2. Keep it around 30 seconds.
  3. Add captions for muted viewing.
Go deeperPromo video guide

Related terms

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