Definition
Promotional content
Time-limited events, offers and updates shown on Google Play for eligible apps (often called LiveOps).
What is Promotional content?
Promotional content lets eligible apps and games publish events, offers and major updates that can appear on Google Play surfaces for a limited time.
Why it matters for ASO
It creates timely reasons to install or return — for example around festivals or big launches.
How to improve it
- Plan content weeks ahead of the event.
- Tie offers to real features.
- Use eye-catching, relevant imagery and a clear title.
Related terms
Custom store listing
An alternative version of your Google Play listing shown to a specific audience, such as a country or people searching certain keywords.
Conversion rate (CVR)
The percentage of store listing visitors who install your app.
Visibility
How often your app is shown to users across search, browse and recommendations.