Definition
Pre-registration
Letting users sign up on Google Play to be notified when your app launches.
What is Pre-registration?
Pre-registration lets people register interest in an app before it’s released. They’re notified at launch, and in some cases the app can be installed automatically.
Why it matters for ASO
It builds a launch-day audience when you can drive traffic before release, giving your app early installs and reviews.
How to improve it
- Enable pre-registration in Play Console before launch.
- Promote the listing on your website and social channels.
- Prepare your listing assets as carefully as for launch.
Related terms
Closed testing
A Google Play test track for a limited group of testers — required for new personal developer accounts before production.
Organic installs
Installs that come without paid advertising — from search, browsing, recommendations and word of mouth.
Custom store listing
An alternative version of your Google Play listing shown to a specific audience, such as a country or people searching certain keywords.