Definition
Play Shorts
Google Play’s short-form, full-screen video discovery feed.
What is Play Shorts?
Announced at Google I/O 2026, Play Shorts is a portrait, full-screen video feed inside Google Play, rolling out first in the US with select developers and expanding to more markets.
Why it matters for ASO
It signals that video is becoming a discovery surface on Google Play, not just a preview on your listing.
How to improve it
- Keep a strong promo video on your listing.
- Plan short, vertical video content showing real app use.