Google Play screenshot sizes, requirements and design tips (2026)
Exact Google Play screenshot rules — dimensions, formats, how many — plus the 1080px requirement for Play’s recommendation spots and what makes the first three convert.
Key takeaways
- Upload 2–8 screenshots per device type, JPEG or 24-bit PNG (no transparency).
- Each side between 320px and 3,840px; the long side at most twice the short side.
- To be eligible for Play’s recommendation formats you need at least four screenshots of 1080px or more (1080×1920 portrait / 1920×1080 landscape).
- The first 2–3 screenshots decide most installs — lead with the benefit, in big text.
The requirements
- 2–8
- screenshots per device type
- 320–3,840px
- allowed side length
- 2:1
- max ratio of long to short side
- 1080×1920
- recommended portrait size
- Formats: JPEG or 24-bit PNG, no alpha channel.
- Recommendation eligibility: at least four screenshots at 1080px minimum — 1080×1920 (9:16) portrait or 1920×1080 (16:9) landscape.
- Upload separate sets for tablets and other form factors if you support them.
What converts
- Screenshot 1 = your main benefit, in 4–7 words of large caption text.
- Screenshots 2–3 = the next two reasons to install, each with its own caption.
- Show real UI, but cropped and zoomed so it’s readable on a phone.
- Keep one visual style and colour system across all images.
- Localise captions for your biggest non-English markets.
- Save onboarding, settings and login screens for last — or leave them out.
Seasonal screenshots
For Diwali, Ramadan, Christmas or Black Friday, a festive first screenshot in a custom store listing can lift conversion without touching your main listing. Plan it 2–3 weeks ahead.
Sources
Figures are third-party estimates as reported at the time of writing. Google does not publish official app counts.
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