Topic: Case study
Published: 2 Jul 2026
Reading time: 4 min
By: ASODrift team

One short-description change moved a keyword from #31 to #11

A small case study from a meditation app, with the rank chart to prove it.

In this article +

"White noise for sleep" had been stuck in the low 30s for six weeks. The phrase appeared only once, deep in the long description.

The change

We moved the exact phrase into the short description and the first sentence of the long description. Nothing else changed: same icon, same screenshots.

The result

Nine days later the keyword reached #11 in India and #14 in the US. Without daily tracking we'd never have known which change did it.

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