In this article +
Key takeaways
- 01They are different products from different companies, despite the similar names.
- 02AppDrift covers the App Store and Google Play, and adds a screenshot studio, translation into 60+ languages and publishing to the stores. Paid plans start at $29/month.
- 03ASODrift covers Google Play only, starts at $12/month, and focuses on daily positions, next-morning drop alerts, competitor teardowns and AI visibility checks.
- 04Pick AppDrift if you ship on iOS too or want screenshots and publishing in one place. Pick ASODrift if you’re on Google Play and mostly need to know where you rank and why it changed.
Disclosure: ASODrift is our product. Every fact about the other tool below comes from its own website on 14 October 2026, linked at the end. Prices change, so check before you buy, and where the other tool is the better fit, we say so.
Two tools, two jobs
AppDrift describes itself as an ASO workspace: research, keyword tracking, a weekly action plan, review management, an AI screenshot generator, a listing editor with translation, and publishing your listing to the stores from one place.
ASODrift does one job in depth: it checks your exact Google Play position for every keyword, in every country you track, every day, then tells you the morning something drops. When a competitor jumps on one of your keywords, it lines the jump up against what changed on their store listing and suggests what to do.
Plans and prices side by side
| ASODrift | AppDrift | |
|---|---|---|
| Stores | Google Play only | App Store and Google Play |
| Free plan | 1 app, 5 keywords, 2 countries, daily checks | 1 app, 5 keywords, 1 competitor, 50 AI tokens once |
| Entry paid plan | $12/mo: 3 apps, 50 keywords, 6 countries | $29/mo (Indie): 10 apps, 2,500 keywords |
| Next plan | $29/mo: 10 apps, 250 keywords, every country, checked twice a day, 5 competitors per app | $59/mo (Studio): 50 apps, 10,000 keywords, competitor rank tracking |
| Top plan | $59/mo: 25 apps, 1,000 keywords, checked every 6 hours, 10 competitors per app, branded client reports | Enterprise, by agreement |
| Competitor rank tracking | From $29/mo | Studio ($59/mo) and up |
| Store publishing | No (read-only by design) | Yes, from Indie |
| Screenshot design and translation | AI screenshot review, no editor | Screenshot studio and AI generator, 60+ languages |
Where AppDrift is the better choice
- You publish on the App Store as well as Google Play. ASODrift doesn’t cover iOS.
- You want to design screenshots, translate listings and publish them without leaving the tool.
- You need thousands of keywords on a single plan: AppDrift’s Indie plan lists 2,500.
Where ASODrift is the better choice
- You’re on Google Play and want paid tracking for less: $12/month for 3 apps and 50 keywords.
- You want to know why a ranking moved. Competitor teardowns show what a rival changed on their listing before they climbed, with a suggested counter-move.
- You want to see whether ChatGPT recommends your app. Paid plans run a weekly AI visibility check.
- You want each keyword scored by opportunity (how popular it is versus how hard it is to win), so you track the right ones from day one.
- You run an agency: Gold creates a branded PDF report for each client on the 1st of every month.
- You don’t want to give a tool write access to your store account. ASODrift never asks for Play Console access.
What both get right
Both have a permanent free plan with 1 app and 5 keywords, both check rankings daily, and both use AI for listing help. The free plans are a good way to try each with your own app before paying.
Are ASODrift and AppDrift the same company?+
No. They are separate products from separate companies. ASODrift is made in Tamil Nadu, India and focuses on Google Play; AppDrift covers both app stores.
Which is cheaper?+
For Google Play rank tracking, ASODrift: paid plans start at $12/month, AppDrift’s at $29/month (14 October 2026). Both have a free plan for 1 app and 5 keywords.
Does ASODrift support the App Store?+
Not yet. ASODrift is Google Play only. If you need iOS keyword tracking, AppDrift, Applyra or AppTweak cover both stores.
Can ASODrift publish my listing?+
No, on purpose. ASODrift is read-only and never asks for Play Console access. You copy its suggestions into Play Console yourself.
Sources
Specifications and figures are as published by Google and the listed sources at the time of writing (14 Oct 2026); check Play Console for the latest.