Play Store short description: 80-character limit, formula and 12 examples

Google Play’s short description is 80 characters and appears right under your screenshots. It is indexed for search and it is what most visitors read before deciding. Treat it as your most important sentence.

The rules

• Maximum 80 characters (title: 30; long description: 4,000).
• Google’s metadata policy discourages emoji, repeated special characters and ALL CAPS (unless it is your brand), and forbids claims about store performance, ranking or price/promotions in key metadata.
• It must describe the app accurately — no misleading promises.

A formula that works

[What it does, using your main keyword] + [who it is for or the key benefit] + [one differentiator]. Aim for 60–80 characters and read it aloud: it should sound like a person, not a keyword list.

Examples

1. Split bills and track shared expenses with flatmates, trips and groups.
2. White noise, rain and fan sounds to fall asleep faster. Works offline.
3. Daily Bible verse, readings and saint of the day — with audio and reminders.
4. Learn Spanish in 5 minutes a day with speaking practice and smart reviews.
5. Scan receipts, track spending and export GST-ready reports in one tap.
6. Habit tracker with streaks, reminders and a calm weekly review.
7. Plan meals, build a grocery list and cook on a budget with 5,000 recipes.
8. Interval timer for HIIT, Tabata and boxing, with voice cues and music.
9. Identify plants and get watering reminders tailored to your home.
10. Offline maps for trekking with GPS tracks, elevation and route sharing.
11. Study planner for NEET and JEE with timetables, mock tests and progress.
12. Photo editor with background removal, collage and festival templates.

Test it, don’t guess

Run a store listing experiment in Play Console on two versions, and watch your keyword positions for a week or two after the change.